A number should never determine the day or the time that we, as women, cease to be vibrant, visible, valuable, or relevant. Don’t be shocked, but I say this with absolutely no apologies: let us hold on for dear life to every trick and tip we can holster to look the part while celebrating that well-earned milestone we call over 50!

Welcome to my educational, feisty, a little bit naughty, anti-ageing, tricks-and-tips-filled Substack. Think of it as your go-to for professional skincare advice, the latest in skin health, and genuinely unbiased opinions on what works and what doesn’t — so that our beautiful faces and bodies keep up with the celebration.

It may not be for everyone, and that’s absolutely fine. But I know how I feel — my attitude is around 42 and I am 58! And so what? I’m allowed to own that, express that, and most of all, share it. I’m guessing there’s a whole tribe of us out there. Let me be your little handbook on at least the great skin part. We can do it together — perfect!

Love, Ingrid